V&A Website and Promotional Materials

I recently developed branding and promotional materials along with an accompanying website for the consulting company Vandenburg & Associates. V&A helps organizations describe what competence means for clients or staff, develop measurement methods, and confirm competence using the most current insights in assessment, technology, learning theory & communication.

I designed their brochure, website, and banner display to highlight their slogan and three core areas of commitment; Competence Clarified & Confirmed. The bullseye, eye glasses, and caliper images were chosen to help illustrate these abstract concepts.

You can download a PDF of the brochure from the V&A website vandenburg.ca


Banner Header (Click image to see full banner)

banner header



V&A Brochure Front

V&A Brochure Back


Logo Polo and T-Shirt

V&A Polo ShirtV&A T Shirt









I can no longer count the number of times I’ve hiked the trails at Irishtown Reserve, stuck my toes in the sand at Parlee Beach, or just headed downtown here in Moncton to grab some sun or shade. Last summer I battled my first black fly. Last winter I finally admitted that the toque is my friend. Through it all though, I’ve encountered some stunning landscapes here in New Brunswick.

New Brunswick Landscapes

Borders Books & Music

hiremenb.ca Borders

I found some great pictures of my home store in Louisville Kentucky a little while ago, that I posted on Facebook, and it made me look for some that I had taken during sorts as well. For you non-Borders alumni, a sort was the initial 3 to 4 week process of setting up a store and involved not only training the entire staff but physically putting the store together one book and shelf talker at a time. I opened three stores while with Borders;  #233 in Alameda, CA, #830 in Baton Rouge, LA, and #241 in Freehold, NJ. I’ve posted some pictures below from the Alameda sort to give an idea of the enormity of the process.

Each store offered its own puzzle to put together and although a challenging experience, it was a rewarding one as well. My area of focus was visual presentation and training new management teams on roles and procedures.  From coaching merchandising supervisors on how to read planograms for table and endcap displays to showing Inventory Managers best warehouse practices and how to manage a returns list, I loved helping new staff build their future store.

Borders 233 Alameda, CA

The Sorting Process

The Finished Store

CBC Information Morning Moncton

Tune in tomorrow at 6:45am! I’ll be speaking with host Jonna Brewer about hiremeNB and why I want to make New Brunswick my home. Wonderful people, great culture, gorgeous natural landscapes, and fresh innovation are just a few of the things I can think to mention. Tweet me @hiremenb and tell me why you love New Brunswick.

blog feature image